Sales & sales leaders
Revisit objections, customer priorities and the conversations behind an opportunity. Bring the original words into your next coaching discussion.

A little extra intelligence. A lot more possibility.
Meet Branix. Your extra brain for the conversations that move your business forward. From what was said to what comes next.
Talk to us about BranixAccess is arranged with your organisation.
The conversation comes first.
Business doesn’t speak in one voice. Neither should its intelligence. Branix’s vision spans English and Arabic, with Egyptian Arabic at its heart.
The current pilot offers Arabic transcription. Please confirm English availability with us before onboarding.
Different words.
The same need to be understood.
Start with what you can use today.
Bring the recording. Find the moment. Keep the context.
What would make this a better experience for the team?
خلّينا نبدأ بالحاجات اللي هتفرق مع الفريق.
Let’s make sure we keep the whole conversation in view.
Come back to
the exact words.
Upload audio or video, or use the configured browser extension to capture a conversation you have permission to record.
Review the transcript alongside playback. Search the recordings you can access and return to the words in context.
Export a transcript as a Word document with timestamps. Keep a useful record for the work that follows.
One extra brain. Across your business.
Customer calls. Team conversations. The one-on-one that changes a perspective. Give the words a place to keep working.
Revisit objections, customer priorities and the conversations behind an opportunity. Bring the original words into your next coaching discussion.
Review interactions with the recording and transcript together. Give a quality conversation shared context, not just someone’s recollection.
Return to the detail of meetings and one-on-ones. Search what was discussed and carry the record into your team’s next step.
First, preserve the conversation. Next, help your team understand it and act on it. This is where we’re taking Branix.
Bring patterns, themes and quality signals into focus.
Connect feedback to moments in real conversations.
Help turn conversation context into follow-up work, with people in control.
These capabilities are not enabled in the current pilot. Today’s pilot provides transcripts without AI coaching scores or autonomous actions.
Your conversations deserve care.
Access follows your organisation’s roles, teams and sharing permissions. Administrators manage accounts and recording-retention settings.
Transcription uses external processing infrastructure. Our Privacy Policy explains what is handled, how access works and how to request deletion.
Read how we handle your dataContact us to discuss Branix for your organisation. Accounts are provisioned by an administrator and use Google sign-in. There is no public self-signup or instant trial.
Branix is being developed for English and Arabic conversations, with particular attention to Egyptian Arabic. The current pilot provides Arabic transcription. Confirm English availability with us before onboarding.
The current experience supports recording uploads and configured browser capture. An automatic meeting bot is not part of the current pilot.
Conversation analysis, AI coaching and agentic workflows are in development. The current pilot offers transcripts, review, search and Word export, without generated coaching scores or autonomous actions.
Make room for an extra brain.
Opens your email app. Or write to develop@softobia.com.